Model Integrasi Supply Chain Management pada Industri Manufaktur-Jasa: Studi Kasus di Industri Otomotif

Nazwa Deasy Kamila; Febryansyah Putra Siregar; Bagas Prakasa

doi:10.61132/jupiter.v3i4.954

Authors

Nazwa Deasy Kamila Universitas Islam Negeri Sumatera Utara
Febryansyah Putra Siregar Universitas Islam Negeri Sumatera Utara
Bagas Prakasa Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.61132/jupiter.v3i4.954

Keywords:

automotive industry, manufacturing-service integration, strategic collaboration, supply chain digitalization, Supply Chain Management

Abstract

This study uses a qualitative method to analyze the integration model of Supply Chain Management (SCM) in the manufacturing-service industry, focusing on a case study in the automotive sector. SCM integration in this context involves the coordination of production processes, distribution, and after-sales services to enhance efficiency and responsiveness to customer demands. Data were collected through in-depth interviews and direct observations at an automotive company implementing integration strategies between manufacturing and service operations. The findings show that cross-functional collaboration among suppliers, manufacturers, and service providers plays a vital role in creating an adaptive supply chain. Digital integration through connected information systems also significantly accelerates decision-making and improves overall supply chain visibility. This study highlights the importance of a holistic approach encompassing technical, organizational, and inter-partner relationship aspects. The results are relevant for automotive companies aiming to strengthen competitiveness through cross-sector SCM integration and serve as a reference for developing industrial policies that support collaboration between manufacturing and service actors in the Industry 4.0 era.

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