Analisis Strategi Pemasaran Produk Skincare Sr12 Pada PT. Xyz

Irene Rizda Septiani Aprizal; Rizqi Novita Sari

doi:10.61132/jupiter.v2i1.64

Authors

Irene Rizda Septiani Aprizal Universitas Pembangunan Nasional “Veteran” Jawa Timur
Rizqi Novita Sari Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.61132/jupiter.v2i1.64

Keywords:

Marketing Strategy, Skincare, and SWOT

Abstract

Skincare is a product that has changed many aspects of people's lives in the development of science and technology. The rise of skincare products allows competition to emerge with other similar skincare products. Therefore, a business actor carries out various kinds of promotions and uses good strategies to get the right target consumers. PT. XYZ is a company operating in the creative industry sector. Where in marketing its products PT. XYZ mostly uses digital platforms. However, the promotions that have been carried out so far do not yet know the strengths, weaknesses, opportunities and threats that the company has in order to be able to compete with other companies. Observing these problems, research was carried out to provide solutions through observation and active participation approaches. The research results show that product marketing strategy analysis using the SWOT method can help companies identify strengths, weaknesses, opportunities and threats in order to increase company value

References

Ajeng, S. (2023). Pengaruh Social Media Marketing dan Online Customer Review Terhadap Keputusan Pembelian Dengan Minat Beli Variabel Intervening [Universitas Islam Negeri Raden Mas Said Surakarta].

Arman, S. (2023). Strategi Pemasaran. In P. Agung Tri (Ed.), Widina Media Utama (1st ed).

Billa, S., Sanin, F., & Winarti, O. (2023). Penerapan Digital Marketing Dalam Media Sosial Tiktok PT Otak Kanan Untuk Membangun Brand Awarness Application of Digital Marketing in PT Otak Kanan’s Tiktok Social Media to Build Brand Awarness. Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, 1(3), 74–83.

Budi Rahayu Tanama, P. (2017). Manajemen Pemasaran Modern. Udayana Press (1st ed). Udayana Press.

Ela, E., Lidiana, Tri Siwi, A., & Yeni, S. (2022). Dasar-Dasar Pemasaran (Y. Umaya (Ed); 1st ed). Ahlimedia Press.

Fitrianna, H., & Aurinawati, D. (2020). Pengaruh Digital Marketing Pada Peningkatan Brand Awareness Dan Brand Image Terhadap Keputusan Pembelian Produk Cokelat Monggo di Yogyakarta. Inobis: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 3(3), 409–418.

Fivtinima Wya, M. (2022). Strategi Digital Marketing dalam Meningkatkan Penjualan Pada SR12 Skincare Herbal. Institut Agama Islam Negeri Ponorogo.

Lindawati, S.; Hendri, M. & Hutahean, J. 2020. Pemasaran Digital. Medan: Yayasan Kita Menulis. Hal. 4 – 5.

Marisa Grace Haque, F., Ahmad Syarief, I., Her, E., Nurjaya, & Denok, S. (2022). STRATEGI PEMASARAN Konsep, Teori, dan Implementasi. (D. A. Putri (Ed); (1st ed). Pascal Books.

Ngatno. (2018). Manajemen Pemasaran. In EF Press Digimedia (1st ed).

Qurhtuby, M., Fahira, D. N., & Agustina, E. (2021). Digital Marketing Implementation: Implentasi Pemasaran Digital Untuk Meningkatkan Penjualan Industri Di Kelurahan Tangkerang. Jurnal Pendidikan Tabusai, 05(02), 63–68.

Raharjo, T. W., & Rinawati, H. S. (2019). Penguatan Strategi Pemasaran dan Daya Saing UMKM Berbasis Kemitraan Desa Wisata (E. Jonaedi (Ed); 1st ed). CV Jakad Publishing.

Riyanto, S., Azis, M. N. L., & Putera, A. R. (2021). Analisis SWOT sebagai Penyusunan Strategi. (S. Riyanto (Ed); (1st ed). Bintang Pustaka Madani.

Saida, Z. (2020). Manajemen Pemasaran Teori dan Strategi (Hamdan (Ed); 1st ed). Forum Pemuda Aswaja.

Sanjaya, R. & Tarigan, J. 2009. Creative Digital Marketing. Jakarta: PT Elex Media Komputindo.

Satriadi, Wanawir, Eka, H., Leonita, S., & Nursaidah. (2021). Manajemen Pemasaran (M. Suardi (Ed); 1st ed.). Penerbit Samudra Biru.

Sisno, R. (2020). Dasar - Dasar Pemasaran (1st ed). CV Markumi.

Sulasih, & Sulaeman, M. (2020). ANALISIS SWOT : Konsep dan Praktiknya pada Bidang Bisnis (La. Titi Anisatul (Ed); 1st ed). Rizquna.

Syarifuddin, L. Mandey, S., & J.F.A Tumbuan, W. (2022). Sejarah Pemasaran dan Strategi Bauran Pemasaran. In J. B. Maramis (Ed); (1st ed). CV Istana Agency.